15+ years in the digital, interactive, entertainment space.
I've worked as a technical project manager on some of the first mobile applications, as a developer for pre-itunes ventures into online music, and as a user experience designer for numerous projects before it was commonly known as "user experience." Past clients include Disney, Universal Music, Siegel+Gale, DNA Studios, and 3ality Technica.
broad experience, convergent towards ux strategy.
As I worked across — and in many cases managed — each phase of the product development cycle, I consistently leaned towards strategy. And always asked that big question, "Why?" Could this the right solution, but for the wrong problem? And do we truely understand our users? Uncovering core challenges and thus core business opportunities is what I do best and what I can't help but do.